This is a fixed-term opportunity with an expected duration of 14 to 16 months.

This is a senior creative leadership role - and it sits at the heart of how our consumer brand, MushRoots shows up in the world. Its engine is social-first content and storytelling, but its influence reaches across our whole brand and communications: you'll be a creative voice at the table, shaping how we think, sound and show up, not just what we post.

We're building our creative muscle in-house - fast, hands-on, and social-first - and we're looking for the senior creative operator who will own it. You'll take our mushroom-first vision and turn it into stories, copy, content, campaigns and real-world experiences that make people stop, feel something, and come back. Strategy and craft. Big-picture and hands-on. (Mobile) screen and street.

MushRoots is our consumer brand - mushroom-based food products including Pilz-Hack, Pilz-Bällchen, and Pilz-Patties, available in REWE and other retail chains. As our Brand Communication Lead (m/f/d), you will own our paid and organic digital presence for MushRoots, driving brand awareness, performance, and growth primarily through Instagram.

Your Mission:

Shape our brand & communications

Act as a senior creative voice across brand and comms — influencing positioning, messaging, campaign concepts and creative direction well beyond social.
Bring a strong creative point of view to the brand leadership table, and help set the standard for how MushRoots communicates everywhere.

Own the brand story & voice

Translate our mushroom-first vision into a distinctive, consistent brand voice — across copy, stories, social campaigns and experiences, full-funnel from awareness to conversion.
Write creative copy and craft stories that make people care about mushrooms: captions, scripts, campaign lines, launch narratives, and the supporting assets around them.
Guard tone, voice and visual identity across every touchpoint — warm, witty, grounded, unmistakably MushRoots.

Lead social-first

Own and grow our brand's social media accounts with a clear, platform-native strategy and content calendar.
Set the goals that matter — engagement, reach, community growth — and hold the bar on quality not quantity or number of posts.
Produce and ship high-quality, platform-native content (reels, stories, posts, video), and keep experimenting with new formats before they're obvious.
Build and nurture an engaged community; find and amplify the best user-generated content and ensure the brand connects with our core fanbase in an authentic way.

Produce hands-on, in-house

Create marketing assets across the full funnel, fast, without waiting on an agency queue.
Use design and AI tools to make graphics and smaller marketing materials yourself — building our in-house creation engine as you go.
Support influencer and creator collaborations that fit who we are.

Lead & grow the team

Manage, coach and level up a Junior Social Media Manager — and build the in-house creative culture around you, with smart and selective freelance support for peak activation moments and new product launches.

Brand Communication Lead (m/f/d) - Social-First, Content & Brand Experience

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